RESUME
Work Work Work
Creative and content professional with a diverse background in marketing, program management, communications, and journalism.
Client Success Manager
Digital Content Manager
Raftr
San Francisco, Bay Area, CA (2020 - present)
Strategize and create content for Raftr’s digital and marketing presence, as well as for Higher Ed clients and their marketing teams. Manage Raftr’s social media campaigns, provide content for email marketing campaigns, lead copywriter, oversee editorial calendar and create content in the form of case studies, blogs, articles, one-pagers, newsletters, digital designs and webpages. Currently, supporting clients strategize content engagement strategies.
Major accomplishments:
Develop an editorial content calendar and strategy for Raftr's blog, as well as manage external writers
Social media and content support for Invest in Yourself, Wellness Virtual Experience featuring guest speakers including Warren Buffett, Arianna Huffington, and Nadia Rawlinson
Support content to double Y0Y traffic to our marketing website and lead efforts to double our followers on leading social media channel, LinkedIn
Oversee PR efforts drafting and distributing press releases and managing media outreach
Community management via Raftr platform/app, email, chat, and social media
Lead copy and design for newsletters, email campaigns, and one-pagers
Content Specialist
Accelo
San Francisco, CA (2018-2019)
Lead all content marketing from conception, strategy and execution, to analysis and iteration to meet demand generation goals. Advocate and nurture key audiences through heavy product-centric, persona-tailored, and solution-specific content pillars that drive engagement through SEO best practices. Core contributor of integrated marketing strategy, responsible for creating and executing on all integrated marketing content, including but not limited to blogs, email campaigns, landing pages, paid search and display messaging, social media (both organic and paid), and digital assets generated cross-departmentally. Create a curated content strategy that methodically culls internal product and solution material across the entire organization, closely partnering and developing material with the executive staff on thought leadership content. Partner externally with Accelo’s local and regional partners on collaborative content marketing in line with integrating marketing goals, strategic partnership initiatives and SEO strategies.
Editor
Liquid Bread Magazine
San Francisco, CA (2014 – 2018)
Lead editor for Bay Area online trade publication. Oversee content and copy for consistency with brand and company objectives. Edit and direct contributors’ work for final publication. Assist with maintenance of website, event calendar, social media channels and email campaigns.
Program Manager
Kularts
San Francisco, CA (2014 – 2018)
Organizational lead reporting directly to the Founder and Director. Key member of company leadership in the maintenance of Kularts’ wide variety of operations. Head copywriter leading content creation and maintenance of website, blog, social media channels, and newsletters. Strategize and implement marketing, promotional efforts. Design and disseminate graphics and marketing materials for productions. Outreach and foster community relations through event engagements. Communications, event and volunteer coordination lead for programs. Management of multidisciplinary projects and their respective teams. Development and coordination of programming. Organize and nurture vendor and consultant relationships.
Community Integration Specialist
Toolworks
San Francisco, CA (2013 - 2014)
Training and job coaching under Toolworks, human service agency dedicated to providing the tools and resources that promote independence, equality and personal satisfaction, specifically working with people with disabilities. Compiling and managing daily case notes, and teaching curriculum.
Editorial Intern
AsianWeek
San Francisco, CA (2010-2012)
Write, edit and publish stories, reviews, profiles, features and Q&As to CMS. Update and maintain social media channels. Assist with local initiatives, city-wide causes.
Education and More
Bachelor of Arts - BA in Journalism
Minor in International Relations (2014)
San Francisco State University
Graduated cum laude honors
Activities: Arts & Entertainment Editor, Golden Gate Xpress (2013), Editorial Intern, AsianWeek (2010-12), and Geronians of Southern California (2009-ongoing)